Communication specialist · independent publisher
RobinGood
Helping experts and small firms show why their expertise is unique and worth paying for. Credibility. Authority. Trust. Curation.
Now
What I do
Background
What built my name
What makes me different
Independent since 2004
I am my own boss. I have run and made profitable my own online business since 2004, with no employer and no institution or sponsor behind me.
Show, do not claim
I make your competence visible through proofs, resources, evidence and tools that show how you think and choose, so people can check it for themselves.
Not more content
I do not teach how to publish more. I help you make your competence and experience visible, so the right people can see it and trust you.
Authentic and deep
An unconventional approach that puts authenticity, depth and attention to detail first, with transparency, evidence and thinking in public.
Credentials
Checkable facts about my reputation online.
Which AI knows me, and what it knows of me
This is proof that all top AI language models know me. Generated by intheweights.com.
Author
“da Brand a Friend”, published by ROI Edizioni in 2017. It has an Italian podcast with the same name available on Spotify, Apple Podcasts and YouTube.
Speaker
On stage at LeWeb, the International Journalism Festival, Forum Eccellenze, TEDx, and at over 60 sold-out local events organized for the book tour.
Curation Evangelist
Documenting the role, benefits, skills, methods and tools of content curation for indie publishers, since 2003. See the Content Curation Official Guide and TRUST-able.
Tools Scout
Discovering, testing and reviewing tools in public since March 2000, with Mastermind Explorer. Editor of T5, a catalog of zero-cost tools for experts and indie authors.
Information Designer
Designing multilingual publications, websites and other multimedia for maximum legibility, clarity, order and cleanliness. Not for beauty. Worked for FAO, UN, RAI.
Video Director
Director and producer of opening titles, station breaks, promosongs for Canale 5, Retequattro, Italia 1, RAI TG2 and Tribuna Politica (with Piero Gratton and Guido Vanzetti).
Music Curator
Private party DJ (’70s), radio DJ (Radio Hanna, RAM102, RTM), Music Director at Radio Hanna (1977) and Station Director at M100 (1998), Rome, Italy. Club DJ (2021-2024).
Startup Advisor
In-depth startup feedback on positioning, features, design, usability and bugs for independently owned new apps and tools.
What I offer
Six kinds of work. Most people start with the audit.
Auditing
Making you see what a prospect, reader or new client sees and thinks when they meet your website, newsletter or tool across email, web and social. Start here.
Positioning
Helping you identify what key problem to solve and for whom and define your profile identity, proposition and communication strategy.
Editorial planning
Identifying key topics to cover, content formats, tone and style, so that you are read and appreciated by humans, ranked by Google and cited by AIs.
Reputation and branding
Designing how to become respected and trusted by standing apart through strategic curation approaches, evidence, attribution, and a thinking in public approach.
Marketing
Making your business more visible and desirable not by loudness or volume but through value building, authenticity, generosity, transparency and true customer care.
Analyzing and reporting
Checking results on a regular basis to see what works, what does not, and what to keep in mind for the future.
The audit · $300
I study your online presence and record a video analysis of what I see with written notes you keep. Then we meet on a one-to-one online exchange and decide what to do next.
See how I think
Where I show my work in the open.
Writing
What I write
My newest articles, and the ones read most.
Newest
Most popular
Testimonials
“Studying with Robin has been a total game-changer for both my business and my life. His deep knowledge, business approach, methodology, and spirit of sharing are a constant source of inspiration. Simply the best.”
Corrado BertonazziSuonarelaBatteria.it · 8 January 2019
“Robin is a beacon in the night for me. He has absolute expertise in online marketing, with an approach grounded in listening, sharing, and building truly valuable relationships.”
Dario ValtancoliActing coach · 11 May 2019
“His three A’s, authoritative, reliable, and authentic, are an increasingly rare beacon in this online world full of fluff!”
Sylvia ColombiniParental coach, Felici&Imperfetti · 17 November 2019
“In every call he gives 110%, he never holds back and always tells it like it is, directly and without beating around the bush. That candor pushed me to do better.”
Dr. Anselmo StornelliFarmacia Stornelli · 28 January 2019
Six more voices
“Professionalism and a big heart! He’s definitely the only one in the field who answers questions without acting like a big shot.”
Iuri RicciMusician, Tibetan Bells · 6 November 2018
“Your tangible confidence was exactly what I was looking for, and your transparency during our call whispered to me, it’s about time.”
Nicoletta ConficconiMarketing consultant · 16 January 2018
“Exceptional expertise, effective communication skills, meticulous attention to participants in his courses.”
Luigi de SeneenStrategic marketing · 27 October 2018
“I’m following all his advice, and thanks to it I’ve begun rethinking my online web gallery. You should be taught in schools.”
Andrea Belluzzifumogallery.com · 16 August 2017
“Approachable, precise, and thorough. Top of the line! My company definitely benefited from his book.”
Daniele MatarozzoFisioSaluteComo.it, VolleyClinic.it, LarioBeautyClinic.it · 16 February 2019
“In that short time you taught me that if I don’t start from that gaze, nothing has value. I met a teacher, first and foremost of life.”
Pino CasalePharmacist, Farmacia Regina · 13 November 2017
Background
What built my name
From 2003 to 2014 I was chief editor and publisher of MasterNewMedia.org, a multilingual online magazine for communication professionals that I founded, in English, Italian, Spanish and Portuguese.
It went from zero to more than $3,000 a month in one year. I then started other language editions and shared half of each advertising revenue with a blogger-editor in another country who translated everything I wrote into their language. By 2008 it had invoiced over one million dollars to Google.
About 150 of the original 3000+ articles and reports survive at MasterNewMedia.com, reformatted, checked and updated.
The journey, from Rome to Koh Samui
I was born in Rome, Italy. From 1976 I worked as a DJ at some of the very first pirate FM radio stations. I studied at San Francisco State University and graduated with top honors in Experimental and Interdisciplinary Arts.
Back in Italy I produced on-air promotion for Canale 5, then opening titles for Mediaset and Tribuna Politica. At RAI TG2 I redesigned how typography and information graphics were used in television news. In the late eighties I opened a design boutique and worked up to the corporate identity of the Alitalia group.
Later I worked for over 10 years with big non-profits as a digital publishing advisor and trainer. In 2000 I started to write and share what I learn each day about communication and the digital world to help indie experts, journalists, artists and consultants. Since 2004 I have earned my living only online.
In 2015 (at 58) I decided to abandon city life, family, friends and to go and live alone on unique islands around the world. Away from stressed people always running, asphalt, cars, metal, cement. Near nature, the sea and peaceful surroundings. So far, Terceira (PT), Holbox (MX), and now Koh Samui (TH) have been my new homes.
Inspired by
The people behind how I think.